![]() ![]() While the visible headline and the don’t have to be identical, they should more or less align to convey a similar meaning and contain the same keywords and phrases. This is important, as they both serve the same purpose: indicating what the page content is about. ![]() Title tags are one of the most important on-page SEO elements, and SEOs spend a lot of effort ensuring every page has a proper well-optimised title tag.įor news articles, the often mimics the visible article headline. Autumn Nations Cup: James Ryan urges patience among Ireland fans after defeats - BBC Sport Google uses this title in the same way as humans use article headlines: to determine what the content of the page is about. The second type of headline is all too familiar to SEOs: the tag.Ī webpage’s tag is a HTML tag in the page’s source code which contains the webpage’s headline. Other types of headlines, however, have some stricter limitations. The only real limits are what your editor (or, sometimes, the website’s article template design) lets you get away with and what makes sense for your readers. Visible headlines on an article can be as long and intricate as you want. (As a sidenote, I’m an Irish rugby fan so it pains me somewhat to use this example, but it’s a good one so I’ll suffer through this and stick with it.) It contains all the right phrases (‘Autumn Nations Cup’, ‘James Ryan’, ‘Ireland’) so that it’s clear what the article will be about. The headline I’ve shown above is a good, well-written example. This means we have to forego those puns and clever jokes and instead write our article headlines to be descriptive and meaningful. So, to ensure both humans and machines can understand our article headlines, we need to make them clear and unambiguous. Context is something that is almost intuitively grasped by most humans, but it’s something machine systems still struggle with. The technology that powers search engines continues to improve, and at times it seems that Google can understand human language perfectly.īut that’s not entirely the case. It’s easy to forget that Google is still a machine. Search engines, however, need a bit more. Puns, word jokes, cryptic phrases, you name it - as long as it grabs the reader’s attention and makes sense in the context of the news website, you can do whatever you want with headlines. If you’re writing purely for human readers only, you can have a lot of fun with headlines. The headline serves an important purpose: it announces the topic of the article. ![]()
0 Comments
Leave a Reply. |